Hunter’s, the second largest cider in the world, was launched in 1988 as a refreshing, masculine alternative to beer. Its popularity has grown since its launch making it the largest cider brand in South Africa and the “go to” thirst quencher for every occasion. Hunters’ new “Bring The Heat” campaign, moves the brand away from the desert to the urban environment where it encourages the youth of South Africa to take on the challenges of everyday life with a positive attitude.